Andy Acciaioli
The word “value” is used in network marketing everywhere by everyone. So much so that most of us are leery about its context: our product is so great because it will add value to your life, our network marketing opportunity is value packed compared to other opportunities, my blog is of value to you simply because it presents so many new online marketing ideas, etc.
Here is an example of value gone wrong. There is a website where you build your email list by getting others to visit that website and signing up under you. You would then send those who signed up under you value packed sales and marketing tips. Now that sounded pretty good to me. An excellent way to distribute my marketing articles. So I signed up.
They did hold up their end of the deal. Sort of. They sent me an endless stream of sales letters and affiliate offers selling their products or services.
In my opinion, here is an example of value gone right. Those who signed to receive my articles, immediately started receiving my articles through my autoresponder without having to seek them out elsewhere online. And my only shameless plug was plugging that they visit my blog which I always place in the author’s bio area at the end of the article.
While my “value gone wrong” marketers may feel as though their promoting that I should jump on board their pre-launch of a weight-reducing, miracle cure-all-disease pill for the best position, I really don’t consider that fulfilling what I agreed to: receiving sales and marketing tips.
Some feel as though all they have to do is go live with a blog and abracadabra it is providing value to the visitor. Wrong, wrong, wrong. Unless your blog is rich with content as to how I can do something better (perhaps from your personal experience or opinion) then how is that of value to me? Hitting me over the head in an attempt to get me to buy something from you – a product or business opportunity – is not value. Giving me something for free, such as an idea how to build traffic to my site, now that is of value. (I am not saying not to promote products or your network marketing business on your blog. But use your side panels to promote not your main body copy area.)
The final point I would like to bring up is how much value do we add to our network marketing businesses? Sure, we say signup in my group as I will coach and mentor you. But once he/she signs in do we do that or do we continue to immediately seek out another recruit? Then another one. And then another one.
We cannot just use the word value and expect it to leap into the minds of our prospects. Instead, our new reps must have the feeling that we have exceeded their expectations by how much we help them to build their business. Our products must exceed expectations as well: if we say that our weight loss products will help consumers lose 6 pounds a month, would those consuming our product have a feeling that the product exceeded their expectations when they start to lose 8 pounds a month? And, in both of these instances wouldn’t the person feel as though your assistance or your product was truly a value?
