Andy Acciaioli
I heard it again last week during a training call: How many poles do you have in the water to maximize your fishing for new reps? Meaning, how many different ways are you trying to market your network marketing business?
One of the founders of our company was interviewing THE top earner, you know, the Big Kahuna about how he did what he did to become the top earner. He rattled off a number of different marketing methods both online and offline in no specific order or priority. He simply did everything he could think of to move his business forward. And, move it forward he did. (I nearly dropped my telephone when he stated how much he made his first year in network marketing 5 years ago…with another company. He divulged this information since we were all reps for our present company on the conference call. Again, what he did with his previous network marketing company was exactly what he is doing now: putting lots of poles in the water.)
His methods blended both online and offline marketing strategies. Now for some of you when I use the word offline you go into severe palpitations. But the simple fact is that you can build a business faster using some offline techniques such as one-on-one’s and group presentations. Plus you have loads of offline relationships already built. Online can be more difficult given the fact that it takes time to build a relationship before introducing your network marketing business into the conversation.
My feeling is that if you limit the marketing of your network marketing business to only one area, you are limiting your growth. And because this is a business of duplication, your downline will do exactly what you are doing and limit their growth as well.
It is great that you are using such online communities as Facebook, YouTube, LinkedIn Twitter, etc. But don’t forget the offline strategies of using direct mail, in-person business presentations, sizzle or drop cards…and, of course, that thousand pound object on the corner of your desk: the phone.
My challenge to you: put another pole (marketing strategy) in the water starting today. If you are primarily an online network marketer, try an offline technique. Similarly, if you are primarily an offline marketer give some form of online marketing a try. Don’t forget to come back here and share with all of us what you did and the results. I think you will be pleasantly surprised.
